In today’s digital world, social media is an essential part of any successful marketing strategy. From building brand awareness to driving customer engagement, the power of social media cannot be overstated. However, with millions of posts being shared every minute, standing out in the crowded space requires more than just creativity—it demands smart, data-driven decisions….
The internet has drastically shifted buying behaviour over the last two decades, making online marketing critical for firms. Businesses require a strong digital presence, since there are 2.71 billion online buyers today in 2024, accounting for one-third of the global population. Offline marketing is no longer effective for increasing sales because consumers are already